Be Culture

ABOUT

BE CULTURE, founded in 1999, is a communications agency specialized in the cultural and artistic sector.

The mission of BE CULTURE is to transmit, spread, and share culture in all its forms: exhibitions, concerts, festivals, musical or literary releases, cultural institutions and museums, new venues, heritage restoration, and more.

BE CULTURE has always been fortunate to work on projects that inspire and in which the agency truly believes. Every collaboration is unique and requires a tailor-made communication strategy. A personal approach is central to this, as the agency believes in the power of dialogue and human connection. Its sincere engagement within the sector continuously motivates BE CULTURE to innovate and to fulfill its mission of sharing and transmission in the best possible way.

To achieve this, BE CULTURE uses a wide range of tools: press relations, digital communication, content creation (photos, videos, and/or texts and articles), promotion, influencer marketing, event organization, training, and media coaching… A wide range of levers to give each project the best possible visibility among a broad and diverse audience.

BE CULTURE has five international partners: Paris, Berlin, London, Amsterdam, and Milan.

Strategy & Consulting

BE CULTURE develops innovative, tailor-made strategies and communication plans for institutions, artists, and/or artistic and cultural events (festivals, concerts, exhibitions, literary and musical releases, etc.).

Media

BE CULTURE offers customized media campaigns for all types of press. Each medium is approached in a personalized way, tailored to the content and the target audience. As a result, every BE CULTURE media campaign is unique

Media Partnerships

BE CULTURE finds personalised and tailor-made media partnerships with all types of media. The partnerships are then handled from A to Z by the agency.

Digital

BE CULTURE creates digital campaigns and social media action plans tailored to each project, including planning, content creation, and distribution. Additionally, BE CULTURE can take over the management of social media channels for institutions or events—either on a long-term or temporary

Promotion

BE CULTURE offers all kinds of promotional campaigns: from traditional poster advertising to digital media, from printed materials to the most original and creative promotional tools. Depending on the project, street marketing can also be employed.

Influence Marketing

BE CULTURE collaborates with Belgian and international ambassadors who align with the identity of a given institution and/or event. In consultation, a strategy is developed to enhance social media presence and engage new audiences with the right message.